Online Marketing Consultant | Senior SEA Specialist
Senior SEA Specialist
Online Marketing Consultant | Senior SEA Specialist
Senior SEA Specialist
Nice to meet you.
My name is Mišel Vujević, father of two, working in digital marketing for over 9 years, both agency and company side. These days my work centres on strategy consulting, campaign and budget management, client relations and reporting. I also share knowledge with co-workers to help the team grow smarter. I actively explore and implement performance-first AI solutions to make work faster and more effective. Outside of work I enjoy the process of building ‘no code’ websites and competitive gaming.
Fluent in Dutch, English, German and Croatian.
Professional experience.
Happy Horizon
2025 – present
As a Senior SEA Specialist, I work for leading companies and brands across the Netherlands. My clients’ accounts span markets throughout Europe, covering both e-commerce and lead generation. Together, I manage nearly €1 million in ad spend every year.
I define the SEA strategy in close collaboration with marketing managers and business owners. From there, I translate it into actionable campaigns in Google Ads and keep next steps clear for everyone involved.
2025 – present
voomi.
2020 – present
As a Online Marketing Consultant, I run a digital marketing agency focused on efficient campaign strategies, clear communication and measurable results. My focus is on supporting small and medium-sized B2C businesses in e-commerce and lead generation, with a targeted, data-driven approach.
My strength lies in translating an in-depth multi-channel strategy into practical action plans that business owners understand. Through a free scan, I map out growth opportunities, which I then put to work.
2020 – present
APC Digitaal
2022 – 2025
As a SEA Lead at APC Digitaal, now Online Tribe, I support entrepreneurs and businesses across the eastern Netherlands with their online growth.
Alongside my operational expertise in paid advertising, I’m actively involved in social advertising, SEO, conversion optimisation and inbound marketing.
I also develop effective marketing strategies for major e-commerce and lead generation clients, oversee agreed objectives and maintain relationships with directors and marketing managers through monthly reporting and on-site working sessions.
2022 – 2025
Kramp
2021 – 2022
As a Digital Marketing Specialist at Kramp, a leading European (OEM) supplier of spare parts for the agricultural sector with over €1.1 billion in yearly revenue, I was responsible for organic visibility across search engines, social media and events for Kramp Netherlands. I also supported account managers with POS displays and social media kits for dealers.
Alongside this, I handled email marketing by providing priority clients with useful seasonal product information, updates and innovations. Finally, I supported the global team with paid Google and social media campaigns.
2021 – 2022
PowerKraut
2020 – 2021
As an Online Marketeer at PowerKraut (formerly DTC Media), the go-to marketing agency and strategic partner for mobility providers with a strong focus on the automotive industry, I was responsible for setting up paid online marketing campaigns in Google and Meta for clients including Van Mossel, Kia Nederland and Gomes Mercedes-Benz.
Alongside setting up campaigns I ensured clean well-organised deliverables, accurate reporting and stakeholder management by presenting the right opportunities to project managers. After my initial six months in a fixed role I continued for a further six months as a freelancer.
2020 – 2021
Dtch. Digitals
2018 – 2020
As a Digital Marketing Expert at Team Nijhuis, now Dtch. Digitals, a full-service agency using free quick scans to identify growth opportunities, I followed up on nearly all incoming leads. By asking critical questions I uncovered challenges, turned these into recommendations, then carried out the quick scan myself, handing the sales team what they needed to convert the lead into a client.
I later worked closely with a multidisciplinary team covering SEO, social media, marketing automation and inbound marketing, delivering impactful paid campaigns for a portfolio of around twenty clients.
2018 – 2020
Tools that enable growth.
Tools and platforms that I use daily to grow companies, generate relevant website traffic and conversions, track data and work more efficiently.
Google Ads
Google Analytics
Google Tag Manager
Microsoft Ads
Channable
TrueClicks
Smartly
Billy Grace
Elementor
Claude
ChatGPT
Gemini
Skills aimed at impact.
Client consultancy
Translating business goals into clear, practical strategies for owners and marketing managers.
Process optimisation
Streamlining how teams and campaigns operate, so time and budget go where they matter.
Budget forecasting
Planning advertising budgets with a clear risk profile, keeping spend aligned to outcomes.
Cross channel mindset
Spotting and filling gaps within full customer journeys to get the most out of each media channel.
Search advertising
Managing lead generation and e-commerce accounts across platforms and budgets.
Data analysis
Providing stakeholders with actionable insights based on relevant campaign data for the next decision.
Conversion tracking
Making every relevant touchpoint measurable, from buttons to full datalayers.
Ecom advertising
Delivering the right product to the right person at the right time through precise feeds and campaigns.
Website building
Building websites in Elementor that align with a clients vision and best conversion practices.
AI-driven workflows
Using AI to speed up reporting, research and day-to-day campaign work to keep focus on growth.
Stakeholder reporting
Running efficient meetings with the right people, backed by clear and actionable information.
Team mentoring
Sharing hands-on knowledge in a practical way that helps the wider team grow sharper.
Skills aimed at impact.
Client consultancy
Translating business goals into clear, practical strategies for owners and marketing managers.
Process optimisation
Streamlining how teams and campaigns operate, so time and budget go where they matter.
Budget forecasting
Planning advertising budgets with a clear risk profile, keeping spend aligned to outcomes.
Cross channel mindset
Spotting and filling gaps within full customer journeys to get the most out of each media channel.
Search advertising
Managing lead generation and e-commerce accounts across platforms and budgets.
Data analysis
Providing stakeholders with actionable insights based on relevant campaign data for the next decision.
Conversion tracking
Making every relevant touchpoint measurable, from buttons to full datalayers.
Ecom advertising
Delivering the right product to the right person at the right time through precise feeds and campaigns.
Website building
Building websites in Elementor that align with a clients vision and best conversion practices.
AI-driven workflows
Using AI to speed up reporting, research and day-to-day campaign work to keep focus on growth.
Stakeholder reporting
Running efficient meetings with the right people, backed by clear and actionable information.
Team mentoring
Sharing hands-on knowledge in a practical way that helps the wider team grow sharper.
What people say.
Focused.
“If I could borrow one thing, it would be his focus. I work with Mišel a lot and see up close how good he is at his craft.”
– Tom Scholtes, Senior SEA Specialist
Structured.
“Approachable and easy to reach. Works in a structured way, making sure the right steps are taken together with the client to reach the goals set.”
– Roy Liebrand, Owner at NicheTravel BV
Co-owner at Dutch Toys Group
Trustworthy.
“Reliable, precise and always one step ahead, often with suggestions we hadn’t expected. His decisive approach took our online campaigns to a new level.”
– Milan van Os, Commercial Director at LAYZIN
Mentor.
“His structured way of teaching makes complex concepts accessible, so you can apply learnings straight away. He was always there with clear and useful answers.”
– Jantien Wagenaar, Content Developer at Basil
Let's connect.
Email, call or add me.
Let's connect. Email, call or
add me.
Whether you have questions, want to know more about me or want to start a project together. I am open to talk.